This article particularly proposes an approach of the communication of the total marks while being interested in those exploiting their strong capacity symbolic system. It
tries to explain their success while reconsidering the history of the concept of advertising brand and their strategies to conclude on their current step. [...]
International audience ; PLUME-FEATHER is a non-profit project created to Promote economicaL, Useful and Maintained softwarE For the Higher Education And THE Research communities.
The site references software, mainly Free/Libre Open Source Software (FLOSS) from French universities and national research organisations, (CNRS, INRA.), laboratories [...]
